For journalists, partners and educators
Press and brand
Logo files, colours and type, a short description of WhatTheChain, and how to quote a rating correctly.
Press questions: pending: press contact address
Logo and symbol
Use the files as they are: the light versions on light backgrounds, the dark versions on dark ones.
Using the logo
- DoLeave clear space of at least the symbol’s width on every side. Minimum width 120 px on screen, 30 mm in print.
- Don’tRecolour it, stretch it, add effects or set the name in another typeface.
- Don’tPlace it on a busy photograph. On images, use a calm area or a solid panel.
- DoQuote ratings with the method version and the date, never as a seal of approval and never with a superlative.
Colours and type
The brand colours by day, and the ground of the night theme.
- Paper #F4F5F3
- Vellum #E7E9E6
- Ink #161A1F
- Oxford blue · links and the symbol only #2C4A8A
- Lamplight · night theme #14171B
Type: Newsreader for reading and headings, Schibsted Grotesk for interface and data. Both under the SIL Open Font License.
About WhatTheChain, in 60 and 120 words
Drafts, still to be confirmed. The marked gaps are facts still to be provided.
60 words
WhatTheChain is an independent reference for crypto-assets and the money system around them. It explains the concepts, guides people through doing things safely, rates wallets, exchanges and services against published criteria, and shows the economic context. No commercial relationship influences what it writes, rates or ranks. Methods, sources and conflicts of interest are public. Operated by pending: operator.
120 words
WhatTheChain is an independent, multilingual reference for crypto-assets and the money they are compared with. It has four parts. Learn explains concepts at three depths, with a glossary. Do gives step-by-step guides for each country. Choose rates wallets, exchanges and services from 0 to 100 against the highest value measured in their category, on published criteria, and ranks them by the reader’s own weighting. Context covers money supply, interest rates, regulation and incidents. Methods, sources, disputes and conflicts of interest are public, and no commercial relationship influences what is written, rated or ranked. WhatTheChain gives no investment advice and does not say what to buy. Reading it needs no account. Operated by pending: operator.
How to quote a rating
A rating is a measurement under a published method on a given day. Quote it so that a reader can find that method and that day.
“Rated [value] / 100 by WhatTheChain, method [version], [date]”
- The method version. Ratings can change when the method changes; the version says which rules applied.
- The date. The date of the release the value comes from, as the product page shows it.
- A link. To the product page, where the history and the evidence are.
- No verdicts. Not as a seal, a winner or a superlative: a rating describes measured properties of a product, not a choice for anyone.
Every change of a rating, with its reason: the rating changelog