About WhatTheChain
A curious name, a calm house.
The name asks “what the …?”. Everything else answers, quietly: an independent, multilingual reference for crypto in its wider economic context.
Photo: ian kelsall (Unsplash License)
Why it exists
Crypto is the first financial market that most people enter without a guide. The information exists, but it is scattered across price portals, help centres, regulators’ documents and social feeds, each with its own sales logic.
WhatTheChain is the layer that connects them: an encyclopaedia, a consumer testing organisation and the economics desk of a serious newspaper, in one place and in several languages. It takes the perspective of the person holding the phone, not of the exchange, the protocol or the fund.
Arrive with a vague “what the …?” feeling about anything in crypto, and leave with an understanding you can explain to someone else.
Who is behind it
- Operator
- pending: Name and legal form of the operator
- Team
- pending: The editorial team behind WhatTheChain
- Ratings
- The rating committee
- Funding
- How WhatTheChain is funded
Understand crypto. See the bigger picture. Decide for yourself.
Guidance without advice
Not a disclaimer but a construction principle that runs through the product, the language and the assistant.
Properties, not persons
WhatTheChain rates products and describes assets. It never asks about age, income, wealth, horizon or risk tolerance.
Public, not personal
Every result is a public URL, computed from published rules and visible weights.
Teach, don’t select
WhatTheChain provides the vocabulary, the mechanics, the data and the comparison. The choice stays with the reader.
Show all sides
Strengths and weaknesses with the same weight, for Bitcoin and bank money alike.
Contact
Corrections and press: pending: contact address
Challenges to a rating go through the public dispute process.
Press and brand
Logo files, the symbol and its rules, colours and type, and a short description of WhatTheChain.